Will digital coupons bring CPG promotional funds to c-stores?
For years, convenience-store operators have had a cordial relationship with consumer packaged goods (CPG) manufacturers and other suppliers on promotional deals to help drive sales and turn inventory. That friendship may heat up as mobile commerce unlocks what could be a floodgate of additional trade dollars.
The ticket: digital coupons.”
By Angel Abcede, Senior Editor/Content Development Coordinator, CSP
Read original article here.
Published in CSP Daily News.